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About the Authors

Posted on 06 March 2010 by rkeytex

Meet the Authors of Green$ense for the Home: Continue Reading

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About the Authors: Eric Corey Freed

Posted on 05 March 2010 by rkeytex

Eric Corey Freed is Principal of organicARCHITECT, an architecture and consulting firm in California, with nearly 20 years of experience in green building. Eric is a licensed architect (California, New Mexico, Arizona), and a recognized pioneer in the tradition of Organic Architecture, first developed by Frank Lloyd Wright. A lifetime proponent of individualism and sustainability, Eric Corey Freed knew he wanted to be an architect at the early age of eight.

Promoting both an organic and ecological approach to design, Eric wishes to provide an alternative to what he calls the “harsh, style-driven fashions” that are so popular in architecture today.

Born and raised in Philadelphia, Eric Corey Freed attended Temple University College of Architecture, graduating with honors in 1994. While a student, Eric had the opportunity to focus his concentration on Urban Design in Rome, Italy.

During several years working in both Philadelphia and New York City, Eric became very active within the profession. He worked under acclaimed architect Beverly Willis, and helped design two schools in New York. Their design for Manhattan Village Academy was widely published. At that time, noted architect and critic, Philip Johnson cited Eric as “one of the real brains of his generation.”

In 1996, Eric accepted a position in Santa Fe, New Mexico with a former apprentice of the master, Frank Lloyd Wright. While there, he had direct contact with both the most ancient and the newest of environmental building materials. Seeking to expand his knowledge, Eric relocated to San Francisco in 1997 to start his own practice and join the heart of the environmental movement.

Eric’s work has been exhibited in numerous venues. He has been a visiting critic at several schools of architecture and the recipient of various awards and accolades. Eric co-developed the Sustainable Design curriculum at Academy of Art University and the Sustainable Certificate Program at UC Berkeley Extension. He served as Founding Chair of Architecture for The San Francisco Design Museum. He is currently on the Board of Directors of Architects, Designers & Planners for Social Responsibility (NorCal ADPSR), West Coast Green and US Green Building Council, Coachella Valley, as well as the advisory boards of nearly a dozen other organizations.

Eric advises companies and organizations around the world on various issues of design, sustainability and green building.

In addition, Eric was co-founder and one of the editors of ecoTECTURE: The Online Journal of Ecological Design, a publication for people interested in the environment as well as a regular columnist for GreenerBuildings.com. He is author of the bestselling book, "Green Building for Dummies" (Wiley, 2007) and the new books, "Sustainable School Architecture," and "Green$ense: Rating the Real Payoff from 50 Green Home Projects."

A sought after public speaker, Eric lectures around the country at 40+ conferences a year, and his work has been featured in Dwell, Metropolis, Town & Country, Natural Home and Newsweek. He has been seen on television on HGTV, The Sundance Channel and PBS.

ERIC’S WEBSITE: http://www.rkeytex.com

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About the Authors: Kevin Daum

Posted on 04 March 2010 by rkeytex

Kevin Daum is an author, marketer, and Inc. 500 entrepreneur. Kevin’s sales and marketing approach resulted in more than $1 Billion in sales with a 95 percent pull through rate. Combining 25 years of experience in theatre, finance and marketing (An odd but effective combination) Kevin has used his expertise and writing to help individuals build their dream homes, manage the financial aspects of going Green and communicate effectively to reach their goals in business and life.

Kevin is the National Columnist for Smart Business Magazine and has authored several books including What the Banks Won’t Tell You (Grady Parsons) Building Your Own Home For Dummies (Wiley) Green$ense For the Home: Rating the Real Payoff on 50 Green Home Projects (Taunton) and his latest, destined for the New York Times Best Seller list is ROAR! Get Heard in the Sales and Marketing Jungle. (Wiley)

Kevin has built multiple businesses including Stratford Financial Services, an Inc. 500 company, Mystery is Served, an entertainment company and most recently TAE International which helps companies provide customers The Awesome Experience by mastering Compelling Messaging, Intentional Marketing and Memorable Delivery.

Kevin consults to numerous companies and non-profit organizations and speaks regularly in the areas of customer experience, creativity, strategy and execution. He also coaches executives in areas of book development and expert building. His most recent book proposals went from concept to contract in a few short months with major trade publishers.

Marketing and sales, Kevin believes, is a special form of theatre. Drawing upon a degree in Theatre Arts and involvement in more than 150 theatre productions, Kevin is changing the way corporations look at the arts as a training ground for business and entrepreneurship. As head of Business Development for Americans For the Arts’ Creativity Connection, he facilitated unique arts-based-learning programs to Fortune 500 companies. Kevin has been instrumental in the development of interdisciplinary arts and entrepreneurship curriculum at Baylor University. He has published several articles on marketing and the managerial relationship between the arts and entrepreneurship.

Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program and a longtime member of the Entrepreneur’s Organization where he has held several board positions. Kevin has designed, produced and led award winning executive training programs and events for C-level executives and entrepreneurs on 4 continents. Kevin was named one of the 40 people under 40 to watch in the San Francisco Bay Area and was recently named Distinguished Alum of the Year by his alma mater, Humboldt State University.

Contact him today to find out how he can help you build and retain customers.

KEVIN’S WEBSITE: http://www.kevindaum.com

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